- Have you ever wondered what was the "spark" that was
behind some of the most successful businesses?
- Read about Mac's own successes as well as 12 other well
known entrepreneurs including Howard Shultz (Starbucks), Jeff Bezos
(Amazon.com), Sara Blakely (Spanx) and more...
- Use this book for you and your team to think of new and
exciting ways to make your company the next "Big
Idea."
- You will love reading these entrepreneurs' personal
stories and Mac concludes the book with 10 tips for you to follow
for success-a great exercise to do on your own or as a
team.
Ideas are powerful and one...just one, can change your business
and your life. If you don't believe me, just pick up the phone and
call Steve Jobs, Howard Shultz or Bill Gates. (Oops...I just
remembered, they might be pretty busy.) Here's the question and
also the inspiration for this book... How do big ideas happen? Is
there a process or a formula? Or do big ideas just "bubble up" when
minds are curious and open to change? As a lifetime entrepreneur,
the "big idea question" has always fascinated me.
Although every story is different, sometimes just reading how it
happened can "spark" your imagination into action. Sometimes just
learning about an individual who was willing to take the risk to
follow his or her dream and fight through adversity to keep it
alive, might be just the "push" you need. However, this collection
of "Big Idea Stories" was not only written with the entrepreneur in
mind, it was also written to inspire innovation within existing
companies. Far too often, companies "roll on" with the status quo,
only to wake up one day to find...competition has passed them
by.
Whether your ambition is to start your own company or you want
to apply "Big Idea" thinking to your existing company - I know this
book will help spark many new ideas to make your story the next
Big Idea!Order What’s the Big
Idea today!
