Simple Truths, LLC. is responsible for this privacy policy. Please be aware that we at Simple Truths, LLC. are not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

What information do we collect?
We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature. When ordering or registering, we may ask you for your name, date of birth, e-mail address, mailing address, daytime phone number, credit card information or other information. You may, however, visit our site anonymously. We also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is not used for marketing purposes.

Like many websites, we use cookies to enhance your experience and gather information about visitors and visits to our websites. Please refer to the Do we use 'cookies'? section below for information about cookies and how we use them.

We also receive and store click-stream data and other information about visits to our websites which may be combined with personal information you have provided. This information is used to analyze and improve the website experience. For more information see the "Do we use 'cookies'?" section below.

How do we use your information?
We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.

To allow us to better service you in responding to your customer service requests.

To quickly process your transactions.

To administer a contest, promotion, survey or other site feature.

If you have opted-in (registered) to receive Finish Strong e-mail, we may send you periodic e-mails from Finish Strong. If you would no longer like to receive Finish Strong e-mail, please refer to the How can you opt-out, remove or modify information you have provided to us? section below. If you have not opted-in to receive Finish Strong e-mail, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

How do we protect visitor information?
We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of trusted persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

Do we use cookies?
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help Finish Strong Communications, LLC. conduct and improve its business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting our customer service number 1-800-900-3427.

Do we disclose the information we collect to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term outside parties does not include Simple Truths, LLC. wholly-owned companies. It also does not include website hosting partners and other parties who assist us in operating our website, conducting Simple Truths' business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

How can you opt-out, remove or modify information you have provided to us?
To modify your e-mail subscriptions or completely opt-out of receiving Finish Strong e-mail please let us know by modifying your preferences in the "My Account" section of simpletruths.com. Please note that due to email production schedules you may receive any emails already in production.

A special note to parents.
We realize that children may visit our site, and we therefore encourage children to consult with their parents before submitting any information to any website, including ours. We encourage parents to supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing their name, address, and other personal information online without parental permission. For additional information about parental control tools, please consult the Consumer Assistance page of the Direct Marketing Association home page.

Third party links.
In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites.

Changes to our policy.
We reserve the right at our discretion to make changes to this policy at any time. Please check this page periodically for changes.

Online Policy Only.