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Be one of the first to see our new inspirational movies and also receive inspirational stories from Simple Truths.
The Dash by Linda Ellis and Mac Anderson
Friends by BJ Gallagher
First Thing Every Morning by Lewis Timberlake
Oil For Your Lamp by BJ Gallagher and Lisa Hammond
Attitude Is Everything by Vicki Hitzges
Eat That Frog! by Brian Tracy
Stress Is A Choice by David Zerfoss
The Heart Of A Teacher by Paula Fox
Own Your Dreams by John C. Maxwell
Become a Simple Truths VIP
212° The Extra Degree by Sam Parker and Mac Anderson
212° Service by Mac Anderson
The Simple Truths Of Service Inspired by Johnny The Bagger
Pulling Together by John Murphy
Finish Strong by Dan Green
Inspiration 365 by Zig Ziglar
Seven Choices for Success and Significance by Dr. Nido Quebin
The Strangest Secret by Earl Nightingale
Motivational Quotes by Mac Anderson
Change Is Good, You Go First by Mac Anderson
"Great beginnings are not as important as the way one finishes."
- Featured on the print Great Beginnings.
"At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water comes steam. And steam can power a locomotive. The one extra degree...makes all the difference."
- Featured on the print 212°, The Extra Degree.
"In the middle of every difficulty...comes opportunity."
- Featured on the print Fern.
"It's not what you look at that matters, it's what you see."
- Featured on the print Imagination.
"We make a living by what we get. We make a life by what we give."
- Featured on the print Warm Sunbeams.
"A leader's job is to look into the future and see the organization not as it is, but as it can be."
- Featured on the print A Leader's Job.
About the Book:
At 211º water is hot. At 212º, it boils. And with
boiling water, comes steam. And steam can power a locomotive. The
one extra degree makes the difference. This simple analogy reflects
the ultimate definition of excellence. Because it’s the one extra
degree of effort, in business and life, that can separate the good
from the great.
In 212º Service Mac Anderson covers the
10 rules for creating a top notch service culture that any type and
any size business can employ to take their service culture to the
extra degree. Written with real life examples, this book will have
your team excited and coming up with their own ideas to make your
service culture the best it can be. This is a great way to kick off
your meeting or new employee training followed by each employee
reading and discussing this engaging book.
Downloadable Discussion Guide:
Are you using 212° Service as part of
your next training event or team meeting? Our free leader’s
discussion guide is the perfect companion to the book and movie,
and will help you get the most of your event. Included are
discussion points and questions that will help your team focus
Author: Mac Anderson
Format: Hardcover with DVD included
Pages: 110 pages
DVD Run Time: 3 mins 00 sec
Size: 6.75 " x 6.75"
Quantity Discounts Available:
Need more copies? Call
1-800-900-3427 for pricing and availability.
Review and Praise:
“This book tells it like it is. I was in the army
20 years.This takes me back to what a good leader is.Your employees
have to look up to you not because you are the Boss but because you
lead by example. And there is nothing that they have to do that you
have not done yourself. This brings you respect.”—Ruben of San
“This is a great book for anyone looking to
improve their customer service. If you manage a team of people add
this to your library for team members to borrow and read to help
recharge their customer service batteries.”—Doug Marchant of
Cedar City , Utah
“This book is awesome; started reading when I
received in the mail and didn’t put it down until I finished the
last page. I believe the message presented in this book is right on
target and offers excellent advice in moving your team and business
in the right direction for success. Putting your employees first
makes for a winning combination, once your employees know how much
you care for them, they will go the extra degree. ”—Ernest
Micks of Bellevue, Nebraska
“212° Service is an excellent corporate
leadership and motivational book. A continuation from 212° The
Extra Degree, it further defines 212 °principles in the
workplace. The individual testimonial stories of the principles in
action with highly known companies and individuals are really the
icing on the cake. Great short read. Very applicable to the
workplace and to the home.”—Debra Sanford of Dallas,
About the Author:
MAC ANDERSON is the founder of
Simple Truths and Successories, Inc., the leader in designing and
marketing products for motivation and recognition. These companies,
however, are not the first success stories for Mac. He was also the
founder and CEO of McCord Travel, the largest travel company in the
Midwest, and part owner/VP of sales and marketing for Orval Kent
Food Company, the country’s largest manufacturer of prepared
His accomplishments in these unrelated industries
provide some insight into his passion and leadership skills. He
also brings the same passion to his speaking where he speaks to
many corporate audiences on a variety of topics, including
leadership, motivation, and team building. Mac has authored or
co-authored twenty-two books that have sold over three million
copies. His titles include: Change is Good … You Go First,
Charging the Human Battery, Customer Love,
Finding Joy, Habits Die Hard, Leadership
Quotes, Learning to Dance in the Rain, 212°: The
Extra Degree, 212° Service, 212° Leadership,
Motivational Quotes, One Choice, The Best of
Success, The Nature of Success, The Power of
Attitude, The Power of Kindness, The Essence of
Leadership, The Road to Happiness, The Dash,
To a Child, Love is Spelled T-I-M-E, You
Can’t Send a Duck to Eagle School, What’s the Big
From Pete Schneider of Buffalo, New York on 6/24/2014.
Great book! i will be using it with my coaches this fall
From Anonymous of North Battleford, Saskatchewan on 1/21/2014.
We LOVE our books, we bought it for all of our management team because it is exactly what we are focusing on within our organization and it explained it in a simple fun way and only takes a small amount of time to read. It will now be passed on to the rest of the staff and I'm sure it will be met with the same enthusiasm.
From Loni Hanlon of Westminster, Colorado on 1/17/2014.
This is a wonderful book!! We do healthcare consulting and we gave the book out to our clients and we included it into our discussion at three of our seminars across the country!
212 Degress Customer Service
From Robyn Martin of Fort Worth, Texas on 11/18/2013.
I really enjoyed the book. A very easy read and very good information.
From George Marquez of Dallas, Texas on 9/12/2013.
212 Service represents an excellent model to compliment our Customer Service training here at North Lake College. Great products!
From Carolyn Bunzendahl of Rushville, Indiana on 5/28/2013.
Great, short read. Good reminders of Servant Leadership. DVD inspirational.
From Matthew Reed of Altoona, Iowa on 3/25/2013.
Just found out that the Michigan basketball coach used this concept to motivate his team before they played their first game in the NCAA tournament. Great book and concepts.
From Phyllis Daughtrey of Duncan, Oklahoma on 3/1/2013.
I teach Culture Training at my place of employment. This book is exactly what we are trying to accomplish. Very well done.
From Gary Schnellert of Sartell, Minnesota on 12/29/2012.
Provides 10 rules for a service culture with convincing examples. An excellent book for teaching those who are interested in moving above and beyond the regular service mode.
From Bill Danner of The Villages, Florida on 8/27/2012.
Simple Facts equals Simple Truths and most of our needs are provided and questions answered by this simple philosophy. The greatest joy I get is in sharing this with other people.
To the point
From Ruben of San Antonio, Texas on 7/27/2012.
This book tells it like it is.I was in the army 20 years.This takes me back to what a good leader is.Your employees have to look up to you not because you are the Boss but because you lead by example.And there is nothing that they have to do that you have not done yourself.This brings you respect
From Rhonda Manski of Pittsburgh, Pennsylvania on 7/27/2012.
Excellent book. I am going to order more.
From Anonymous of so.wayne, Wisconsin on 7/13/2012.
This book is an excellent tool to use in order to get a management team into the right frame of thinking when motivating line workers!
From Anonymous of Mesa , Arizona on 2/17/2012.
Great book, very enlightening.
From Doug Marchant of Cedar City , Utah on 11/15/2011.
This is a great book for anyone looking to improve their customer service.If you manage a team of people add this to your library for team members to borrow and read to help recharge their customer service batteries.
From Greg Anderson of Salt Lake City, Utah on 11/10/2011.
It was the perfect way to end our sales meeting. We showed the 212º Service movie, and gave everyone a copy of the book.
From Todd Duncan of Los Angeles, California on 11/10/2011.
A game changer! This little book has changed the way we think about service. It takes only 30 minutes to read and believe me, I couldn’t put it down!
From Bob Jones of Evansville, Indiana on 11/10/2011.
Great book! 212º Service has had a profound effect on energizing our team to take our performance to the next level.
From Kevin Dunn of Wheaton, Illinois on 11/10/2011.
Wow…is all I can say after watching the 212º Service video!
From Mark Beeston- DL Rogers of Corpus Christi, Texas on 11/7/2011.
GREAT! Short, to the point, hits the mark.
From Betsy Gaskins McClaine of Raleigh, North Carolina on 9/16/2011.
Outstanding - provides focus and energy to elevate service excellence initiative - great DVD to convey message in brief 3 minutes. Inspiring to our team.
From Anonymous of Benton Harbor, Michigan on 4/15/2011.
This is an excellent book. I highly recommend it for those that want to make a difference and not just be mediocre.
From Drake Saylors of Anderson, South Carolina on 4/10/2011.
Such a real reminder about how just that "additional extra effort" can make the difference, can produce the pay-off, in accomplishment: 1 more sales call late in the day // 1 more phone call to either a customer, or family member //staying 1 more minute to hear someone's story to completion // 1 more handwritten letter // 1 more compliment(added to the 3 other sincere ones we're supposed to issue - EVERY day, right?) - you get the picture. All I have to do is begin counting to myself: "two-hundred & nine, two-hundred & ten, two-hundred & eleven..." and it sets my mind in a creative mode looking for that "one more degree" of SOMETHING, now. Wonderful stuff. Thank you for the resource.
From Dr. A.E. Wright of Stafford, Virginia on 4/8/2011.
loved it, will be placing it in our book club
From Anonymous of champaign, Illinois on 4/7/2011.
From Dolores Zazanis of Cincinnati, Ohio on 4/6/2011.
Insightful. Your usual top-quality.
From ChrisC of Westborough, Massachusetts on 4/6/2011.
This book has already changed my entire life for the better. I enjoy the DVD, also. I watch it quite often to keep me always thinking "212".
From Patricia Schaus of Anaheim, California on 4/5/2011.
Short, Precise and to the point. A valuable tool
From Donna Brooks of Paris, Texas on 4/5/2011.
Inspiring, uplifting, puts it all into focus.
From Bernadette Randle of University City, Missouri on 4/5/2011.
I bought six copies; one for myself and the others as gifts for the leaders in my life. We're all empowered to now be better motivators. Thanks!
From Judith Knight of Tilton, New Hampshire on 4/5/2011.
Highly recommended! I would give it six stars if I could!!
From Ernest Micks of Bellevue, Nebraska on 4/5/2011.
This book is awesome; started reading when I received in the mail and didn’t put it down until I finished the last page. I believe the message presented in this book is right on target and offers excellent advice in moving your team and business in the right direction for success. Putting your employees first makes for a winning combination, once your employees know how much you care for them, they will go the extra degree.
From Debra Sanford of Dallas, Texas on 4/5/2011.
212 Service is an excellent corporate leadership and motivational book. A continuation from 212, it further defines 212 principles in the workplace. The individual testimonial stories of the principles in action with highly known companies and individuals are really the icing on the cake. Great short read. Very applicable to the workplace and to the home.
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